An Art In Itself-Block Print

Rajasthan is known for its vibrant and rich cultural heritage, and block printing is an important aspect of that heritage. The art of block printing originated in the early 12th century in Rajasthan and has been practiced for centuries.

The block prints of Rajasthan are known for their intricate and colourful designs, which often depict floral and geometric patterns or scenes from mythology. The printing is done using wooden blocks that are carved by hand, with each block being used to apply a different colour or component of the design. The block prints are used to create a range of products, including sarees, bedspreads, cushion covers, and even clothing.

By incorporating traditional block printing techniques into modern fashion, the Ivory Elegance collection not only pays homage to the rich heritage of Rajasthan but also promotes sustainable and ethical fashion by supporting local artisans and their craft.